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Gay and Lesbian Tourism: The Essential Guide for Marketing is a 176-page “how to” manual for destinations, hotels, airlines, cruise lines, tour operators and other companies in the hospitality industry who are seeking to learn the best practices in gay and lesbian marketing. The book is divided into three categories: best practices in tourism marketing, case studies and interviews with the experts in the gay and lesbian travel market today. Readers will learn about how to apply the research; tips on building stakeholder support; strategies to win convention, meeting and international sports market business; find best practices in gay and lesbian marketing; and even a dictionary of terms particularly relevant to the gay traveler that could be used in marketing programs (and even terms that should be avoided!) more... |
