What People Are Saying

  • "This book is a must-read for anyone who would like to get an in-depth look at marketing to the GLBT community.    Jeff Guaracino's enthusiasm and expertise will guide you in making important marketing decisions to most effectively reach this powerful and pink segment."
    Gregg Kaminsky
    Founder of R Family Vacations

  • "Any destination looking for a bit of "intel" on how best to reach the LGBT market needs look no further than a local bookstore. Philadelphia tourism guru Jeff Guaracino has written the first-of-its-kind volume on LGBT travel marketing, Gay and Lesbian Tourism: The Essential Guide for Marketing."
    National Gay and Lesbian Chamber of Commerce

  • Airplane Read of the Month!
    "Some of the anecdotes may help readers make new travel choices and also help us all understand the courting techniques being practiced on us by destinations and travel businesses"
    Rainbow Tourism-the Gay and Lesbian Travel Blog

  • “Gay and lesbian tourism is a global business and the competition is growing rapidly for GLBT meetings, conventions, sporting competitions and leisure visitors. Investing in a smart marketing program can enhance your image in the world marketplace and give your destination an advantage.”
    Honourable Charles Lapointe
    President and CEO,     Tourisme Montréal
    Chairperson of the CTC Board of Directors

  • "Gay and lesbian consumers comprise a powerful and emerging segment that serious travel marketers can not ignore. Central to our success in marketing to gay and lesbian travelers is a core belief that polices of fairness and inclusion must be consistent both inside and outside our company. Jeff Guaracino’s book underscores that effective marketers know their promise is hollow if workplace polices are not fair for GLBT employees"
    Dan Garton
    Executive Vice President-Marketing, American Airlines
  • “If you are even thinking of navigating the ever-growing gay travel market, Guaracino’s book is your must-have marketing roadmap. Gay and Lesbian Tourism is chockablock with actionable advice from the pioneers in gay travel, who will help you avoid all-too-common pitfalls and position your gay tourism campaign for success.”
    Ed Salvato,
    Editor in Chief, The Out Traveler
    Corporate Director, Travel Media at Planet Out Inc.

  • “We applaud Jeff Guaracino and his efforts to provide companies news to the GLBT market with a guide for market success. In 2006, we were able to track well over $5 million in business from the gay and lesbian community, and we know that number is much higher if you count community members that have not yet identified themsevles through our customer loyalty programs.”
    Micheael Depatie & Niki Leondakis
    Kimpton Hotels and Restaurants

  • “Marketers must not forget that people want to be invited. For gay and lesbian travelers who aren’t sure if they are going to be welcomed for who they are, an invitation is definitely needed.”
    Meryl Levitz
    President and CEO, Greater Philadelphia Tourism Marketing Corporation

  • “Gay and Lesbian Tourism: The Essential Guide for Malcolm, has been an invaluable resource in developing our LGBT initiatives. We realize the importance of tailoring our message to ensure all gay, lesbian, bisexual and transgender guests feel welcome when visiting Las Vegas and Jeff’s book has given us insight that has been tremendously helpful in rolling out the pink carpet!”
    Mya Lake Reyes
    Director of Diversity Marketing
    Las Vegas Convention & Visitors Authority